Cogent Mind Solutions

Examiners award-winning project during University. In collaboration with Tristan Bevan, we created logos and brand guidelines for the company Cogent Mind Solutions. Founded by Eva Feredoes and Dan Jones from the School of Psychology at The University of Reading, Cogent Mind Solutions is a newly created start-up company that aims to become a consultancy and development organisation who improve mind-based training within other companies. They currently have their focus set on working with sports training, however, would like to expand quickly into other sectors that require mind-based training with scientific research. The thought behind the logo was that the brain has two hemispheres that are responsible for different actions. One that is more analytical and the other which tends to be more creative. Here both sides of the brain are suggested through the illustration style, differentiated through the two shades of blue. https://typography.network/2024/05/10/cogent-mind-solutions-brand-design-project/