Reading CAN branding

In collaboration with Matthew Perks, Habibah Begum, and Nelly Bridger, we redesigned and reshaped the Reading Climate Action Network brand. Reading Climate Action Network are a non-profit organisation that work to combat climate change in the Reading area. They do this by offering support and advice to individuals, schools, and businesses, creating a community of climate conscious and actively empowered people. The examples below show the logo and two of the outputs I made for Reading CAN. In addition to the collateral, we collectively worked to produce the main logo, brand guidelines and the website redesign for the organisation. This project enhanced my understanding of brand design and how changes must be created with reasoning to produce better results. Feedback from our supervisor and peers benefitted discussions for why we made specific design decisions. Use this link to view the ReadingCan pitch document: https://acrobat.adobe.com/id/urn:aaid:sc:EU:b3307c4e-4549-419f-af9d-6b711f2dd094